SQUIRCLE is about disrupting conventional thinking and offering and original and actionable path forward for adapting to our new volatile environment.
Today, thanks to neuroscience, we know only 20% of our cognitive power is dedicated to conscious thoughts. The other 80% is busy with unconscious stuff that has to do with rehashing what happened in the past or what might happen in the future. Therein lies a huge opportunity for making more BRAIN POWER available to us. (In Nature, October 2004, Research by University of Rochester Medical Center Department of Neuroscience.)
SQUIRCLE thinking honors the freshness and natural insights from our intuition while recognizing the role and importance of our rationale minds.
Women have been known for years as having “women’s intuition… and it’s true. Yet society has always looked first to rational, linear explanations instead of opening many more potential solutions through intuitive thought. The timeless opposition between a masculine and feminine approach.
But to keep talking about masculine and feminine makes us all walk through the exhausted doors of pre-conceived notions. This “gender-alizing” makes us defensive . Political. Judgmental. Resistant. We need to stop polarizing and start recognizing that these opposing, complementary approaches — as different as surrender and control, thinking and feeling, passive and active, mental and physical, being and doing — are all necessary to life, constantly shifting, and live inside all of us.
SQUIRCLE helps shake up stereotypes. The set of masculine and feminine approaches are now known by different, genderless names in SQUIRCLE thinking…
SQUARE - representing thought, logic, structure, doing. Characteristics traditionally defined as masculine energy and seen in our world as lines, angles, buildings and man-made artifacts.
CIRCLE - representing fluidity, improvisation, gut feeling, intuition. Characteristics traditionally defined as feminine energy and seen in our world as nature with curves, circles and rounded shapes.
SQUARE + CIRCLE = SQUIRCLE
Changing the way people think around the world for over 10 years
Francis Cholle originated a corporate version of SQUIRCLE over 10 years ago while consulting with his international consulting clients. He found these big firms like Citi Group and Ralph Lauren were confounded by unique problems of today and trying to solve them using the same techniques of the past.
The model he created and the accompanying book, The Intuitive Compass, has been taught to over 250,000 business students and corporate leaders internationally. Over the years he has conducted year-long studies to fine-tune the model and has now brought it to the general public.