A New Way of Thinking for a new world
WORDS BY FRANCIS CHOLLE
CIRCLE AND SQUARE
SQUIRCLE shows the world how reason and instinct need to work together to thrive in a disruptive world. The Square represents logical thinking and the Circle intuitive, adaptive thinking. You need both to create innovative, sustainable solutions to today’s complex challenges. The model is universal, easy to understand, and actionable.
BIRD AND NEST
Think of the CIRCLE as a beautiful bird and the SQUARE as its nest, where the wild animal is free to come and go. Now imagine you turn the nest into a cage. In a cage, a wild bird becomes a decorative object. Whereas free in the wild, it naturally adapts to its shifting environment. When you cage the CIRCLE inside the SQUARE, you are limited to the space of the cage… to what you know and to existing solutions. When you “free” the CIRCLE from the SQUARE, you are free to think, feel and adapt in new, even radical directions, leveraging nature’s innate ability to create, adapt, sustain itself or seek repose in your nest.
ENERGY AND STRUCTURE
CIRCLE gives you energy, SQUARE gives you structure. You need both in life. Energy without structure is like riding a wild horse. It’s very difficult but not impossible. Whereas without energy, structure alone is useless. It’s like a car without gas. You won’t go anywhere.
TODAY to solve either our global or personal challenges, we need to free CIRCLE (creative energy) from the old SQUARE (command control structure). This is the mindset that will rebalance our lives and world, one SQUIRCLE decision at a time.