Test Your Thinking Now
SUCESS STORY

RALPH LAUREN

Challenge

Revitalize Ralph Lauren Fragrances worldwide & Designer Brands Fragrances

 

Bottom line results

  • A $70 million franchise developed from the ground up

  • “The Pony Collection” became the best performing fragrance brand in L'Oreal’s portfolio

  • The RL Fragrances business unit went from radical decline in 2009 (-25%) to outstanding growth and profitability

  • Revenues grew twice as fast as the global market average over the next 5 years

 

“Working with Francis Cholle is more than exciting. It is always very interesting and very stimulating. His approach helps reach the root cause of any business challenge and it systematically enriches any thought process with a lot of depth and rich perspectives. I only wish I had met him earlier in my career.”

— Guillaume de Lesquen, Worldwide President, Ralph Lauren Fragrances